Callaway Chrome Soft X
What It Is:
Callaway, one of the leading brands in professional golf products introduces their latest golf ball line Chrome Soft X, an upgraded version of the original Chrome Soft with new significant features such as the triple track markers.
When Callaway approached us, they were looking for an ad to display on their website and social platforms that matched the Chrome Soft X’s aesthetic. The improved version of their flagship product has distinct benefits that needed to be highlighted in a new and creative way.
Taking inspiration from the Chrome Soft X’s packaging — which features metallic, red, and triple track accents — we wanted to create a minimal factory setup that highlights the ball’s reimagined manufacturing process.
The final video tells a hypothetical story of how the latest Callaway Golf ball is created featuring drones, 3D printing, and mechanical arms.