While still imagery is often used to sell the ambiance and character of a business, it is limited purely by the nature of it being a flat, two-dimensional picture. However, by transforming your products and services into a 360-degree experience, potential customers will see what you have to offer on a whole new level of detail—as if they were really there.
In this video, JD Waldron, lead photographer at Dyad, talks about the technology that makes Virtual Walkthroughs possible, as well as why the software is an effective marketing tool for companies spanning multiple industries.
From real estate and construction to automotive and retail, Virtual Walkthroughs give potential customers an opportunity to get a feel for your offerings before they even step foot in your business.
Just this year, Virtual Walkthroughs, which are also referred to as sticky content and panoramic viewing, can now be integrated directly into Google Street View, allowing people to explore your space from the comfort of their own computer screen with just a click of a button.
Because Virtual Walkthroughs allow your products and services to be on show 24 hours a day, 7 days a week, in an average of 4 weeks, the technology can get your business:
- More visits to your website
- More time spent at your website
- More online exposure
In addition to it being a beneficial addition to your website, a Virtual Walkthrough can also be used as a form of online advertising. Especially in the social media landscape, video triumphs plain copy and image posts when you compare overall likes, comments and shares.
If a photo is worth 1,000 words, a Virtual Walkthrough is worth at least 1,000 photos. Detailed visual information has shown to produce an average of 20+ minute website visits, compared to the normal 2-3 minutes if there’s no Virtual Walkthrough.
To get a Virtual Walkthrough of your business today, contact us at firstname.lastname@example.org or give us a call at 214.549.1326.