NISSAN USA

What is it:

Nissan is one of the world’s leading multinational car manufacturers based in Japan.

The Ask:

Nissan USA tasked Dyad with creating a series of unique murals to promote the 2019 Nissan Altima. The murals would be used in a campaign to help promote the “Impossibly Smart” features of the Nissan Altima. The goal was to create 3 different worlds/environments for the car to be placed in.

Approach:

We wanted to create the 3 murals, each with a completely different look and feel, that would capture the fact that the 2019 Altima, can go with you anywhere. We also wanted to make the environments seem very technology driven, and futuristic to showcase the Impossibly Smart Technology in the car. Lastly we utilized the 2019 Altima’s cyan ‘NIM grid’ textures, which look like glowing blue dots, that were being used in the rest of the campaign.

Execution:

The first step was to sketch out the 3 concepts to get a general feel of what we would need to create. Next we moved on to modeling all of the assets, landscapes, etc. and implementing them into the 3D environments. Lastly we textured everything and added lighting that would set the mood and tone of each mural.