THE WHIPPERSNAPPER

What is it:

The Whipper Snapper is a funky dive bar on Henderson Avenue in Dallas, Texas taking you back to the 90’s, one song at a time.

The Ask:

This throwback inspired dive bar came to Dyad with the need of all things marketing content, such as branding, a website and a logo that would represent their concept and vision.

Approach:

Majority of our inspiration came from resale stores and the TV show TRL, we wanted to embody the essence and vibe from the 90s and pack it all into a small dive bar. We created the brand heavily based on vibrant colors and hand drawn elements.

Execution:

Dyad built a logo that was intended to look symmetrical and easy to read on a beer glass, then progressed into chaotic hand drawn flyers adding humor to the visuals. We took the style and spread it across the website to give the brand a strong online presence that stayed consistent with all the other elements.