If you’ve ever worked in marketing or have ever been in charge of promoting a business, you’ve probably heard the phrase “content is king” many times. However, content is nothing without an effective Search Engine Optimization (SEO) strategy.
From increased exposure and site traffic to enhanced credibility and analytics, once your SEO strategy is in place, it’s only a matter of time before you start capturing more customers.
Here are three reasons you should consider investing in SEO for your brand:
IT HELPS YOU SOAR GOOGLE’S SEARCH RANKINGS
Google’s algorithm is constantly evolving. In order to keep up with its continuous updates, you need to have a long-term SEO strategy—not a one-time setup—if you want to remain first in people’s minds, as well as one step ahead of your competitors.
And SEO isn’t just limited to your website. Google now analyzes your social media presence when deciding where to promote your company, so it’s now more important than ever to have a healthy content profile that incorporates key terms and phrases related to your products or services.
IT NON-INTRUSIVELY MARKETS YOUR BUSINESS
Nowadays, the digital and print landscape is saturated with ads. However, with SEO, you give your customers a break from the constant noise and distractions by optimizing your company online so they stumble upon your products or services on their own.
You don’t have to interrupt them while they’re watching a movie; you don’t have to distract them from the news article they’re reading; and you don’t have to annoy them during their favorite radio show. You simply show up when they are looking for businesses like yours.
IT UNCOVERS INFORMATION ABOUT YOUR AUDIENCE
While SEO collects valuable data about your customers, Google Analytics helps convert that data into actionable insights. Through the powerful tool, you can discover:
- How your customers search online
- The languages they speak
- The technology they use
- The region they live in
- The days and times they are active
And instead of having to go through trial and error every time you have a new marketing objective, you’ll be able to make more informed decisions directly related to your customers’ online habits.
TRANSFORM YOUR DIGITAL PRESENCE TODAY
To find out how you can start incorporating SEO into your marketing strategy, contact us at firstname.lastname@example.org or give us a call at 214.549.1326.